Agency Founder Interview Series: Carl Choi of The Great Company Studios
We interview some of our favorite agency founders and ask for inspiration on how they started, successes, and challenges. This is an interview for Carl Choi of The Great Company Studios.
This is a part of an agency founder blog series. We interview some of our favorite agency founders and ask for inspiration on how they started, successes, and challenges.
What is your name and agency?
Carl Choi of The Great Company Studios.
How did you get started?
Organically through working with creative talent and producing meaningful shared experiences.
Why did you start an agency?
To help usher in the experiential generation in an authentic way.
What were your greatest challenges in getting started?
Educating traditionally minded marketers the importance of thinking in an immersive way.
What are your greatest successes as an agency?
Unique expertise in design, strategizing, and creating branded live adventures.
What’s the biggest change in the agency business since you started?
Everyone is “experiential” or “interactive” because they’re hot words. So a lot of big agencies are coming in to compete on pitches, winning them, but delivering subpar and amateur level productions.
How did you and your agency adapt to those changes?
We are diversifying our clientele. Most of our work came from entertainment studios so we’re now looking to diversify to tech and consumer product companies.
What is your proudest moment in business so far?
Producing Marvel Studios very first immersive experience!
What are your regular rhythms, processes and routines as an agency (e.g. send a client a weekly update), and which ones have been the most helpful?
Not much rhythm as we’d like as we’re project to project.
How do you keep your team creatively inspired and not burnt out as they are constantly working with new clients and new projects?
Not enough new clients and new projects! We typically juggle 2 or 3 at most at a time and haven’t been able to get a good hunter on board.
How do you spend your day to day nowadays?
Outreaching to potential clients, introductions, and producing our live show.
What’s next on the horizon for your agency? Any projects you’d like to share?
We need to crack a retainer based business model.
How can people get in touch with you?